Competitive Intelligence Assessment

Answer 7 questions to discover if your Amazon business has a competitive intelligence gap — and how to fix it.

Progress Question 1 of 7

1. How often do you manually check competitor prices?

Multiple times per day Once per day A few times per week Weekly or less

2. Do you receive instant alerts when competitors change prices?

Yes, automatically I check manually after noticing No alerts — I don't know when they change

3. What is your current Buy Box win rate (estimate)?

80%+ (I dominate my categories) 50-80% (I'm usually competitive) 25-50% (I lose the Buy Box often) Below 25% (or I don't know)

4. How do you adjust prices when competitors change?

Automatic repricing — I set rules and forget I adjust manually within an hour I adjust manually when I notice My prices are fixed — I rarely change them

5. How many competitors are you actively monitoring?

10+ competitors across all my products 3-10 competitors for my top products 1-2 competitors (only the obvious ones) None — I focus on my own products

6. How often do you miss competitor price changes that cost you sales?

Weekly or more — it happens all the time Monthly — it happens sometimes Rarely — I catch most of them Never — I have it covered

7. How much time do you spend on competitor monitoring each week?

5+ hours — it's a significant part of my job 1-5 hours per week Less than 1 hour per week None — I don't monitor competitors

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