Master wholesale pricing on Faire. Monitor competitors, protect margins, and win more retail accounts.
EO
Ecommerce Ops Team
10 min read
Faire has become the go-to wholesale marketplace for independent brands. With over 80,000 retail partners and billions in annual GMV, it's a channel you can't afford to ignore. But succeeding on Faire requires smart pricing strategies.
Understanding Faire's Pricing Structure
Before diving into strategies, you need to understand how Faire works:
Suggested retail price: You set this, and Faire uses it to calculate retailer margins
Wholesale price: The price retailers pay (your revenue)
Faire fee: 15-25% depending on your plan
Net payment: What you receive after fees
Why Competitor Monitoring Matters on Faire
Unlike Amazon or Walmart, Faire is a curated marketplace with specific sellers for each category. This sounds good—less competition—but it means every move you make is visible to everyone.
The Faire Competitive Landscape
80K+
Retail Partners
$1B+
Annual GMV
15-25%
Faire Fees
45%
Avg Retailer Margin
Key Faire Pricing Strategies
1. Tiered Wholesale Pricing
Faire allows tiered pricing for volume orders. Use this strategically:
1-9 units: Standard wholesale price
10-49 units: 5-10% discount to incentivize larger orders
50+ units: 10-15% discount for true wholesale volume
This structure encourages retailers to buy more while maintaining healthy margins on smaller orders.
2. MAP Compliance
Minimum Advertised Price (MAP) policies protect your brand's value. On Faire:
Set MAP for your suggested retail price
Monitor competitors to ensure compliance
Enforce violations by limiting their account
3. New Product Launch Pricing
When launching on Faire, consider introductory pricing:
Offer 10-15% off for the first 60 days
This builds initial sales velocity and reviews
Gradually increase to standard pricing
Margin Protection Strategies
With Faire's fees eating into your margins, protecting every percentage point matters:
The Margin Math
If your product costs $20 to make and you sell at $50 wholesale:
Wholesale Price$50.00
- Faire Fee (20%)-$10.00
- Shipping/Logistics-$5.00
- Payment Processing-$0.88
Net Revenue$34.12
Profit (if cost is $20)$14.12
Competitor Monitoring on Faire
Treat Faire like any other competitive marketplace. Monitor:
Similar products: Other brands selling comparable items
Price changes: When competitors adjust their wholesale pricing
New entrants: Brands launching in your category
Promotions: Faire-wide sales and featured brand campaigns
Retailer behavior: Which products are getting retailer attention
What Gets Retailers' Attention
On Faire, retailers are looking for:
Products with strong sell-through potential
Competitive wholesale pricing
Good retailer margins (40%+ is ideal)
Brands with marketing support
Consistent product availability
Multi-Channel Price Coordination
If you sell on multiple channels, price coordination is essential:
Typical Channel Pricing Hierarchy
Amazon
100% (MAP compliant)
Your Store
90% MSRP
Faire
40-50% off MSRP
When to Adjust Your Faire Pricing
Raise Prices When
• Your sell-through rate exceeds 80%
• Retailers are consistently out of stock
• Material/shipping costs increase
• Your brand gains market recognition
Lower Prices When
• Low sell-through after 90 days
• New competitors entering your space
• You're launching new products
• Seasonal adjustment needed
Tools for Faire Success
The right tools make Faire pricing manageable:
Essential Monitoring Tools
Real-time competitor monitoring across all marketplaces
Identify 10 key competitors on Faire and similar platforms
Set up monitoring for competitor price changes
Create pricing rules with floor protection
Review monthly and adjust based on sell-through data
Conclusion
Faire offers incredible access to independent retailers, but success requires strategic pricing. Monitor your competition, protect your margins, and always keep an eye on your sell-through rates. With the right approach, Faire can become a significant revenue channel for your brand.