Amazon Competitor Analysis Workbook:
Complete Competitive Intelligence System
Stop guessing what competitors are doing. This workbook gives you templates, frameworks, and tracking systems to systematically analyze and outsmart every competitor in your niche.
What's Inside the Workbook
Module 1: Competitor Identification
Finding Your Real Competitors
Not everyone selling similar products is a real competitor. This worksheet helps you identify who actually competes for YOUR customers.
Competitor Classification Matrix
| Competitor Name | Same Product? | Same Audience? | Same Price Tier? | Classification |
|---|---|---|---|---|
Same products, same audience, fighting for same buy box. Monitor closely.
Different products but same customer need. May shift to direct.
Could enter your market. Monitor for expansion signs.
Module 2: Product Analysis
Product Feature Comparison
Document how your products stack up against competitors feature-by-feature. This reveals where you're stronger and where you need improvement.
| Feature | Your Product | Competitor A | Competitor B | Winner |
|---|---|---|---|---|
| Price | ||||
| Reviews Count | ||||
| Rating | ||||
| Fulfillment | ||||
| Prime Eligible |
🎯 Quick Wins Identified
Module 3: Pricing Intelligence
Competitor Price Tracking Sheet
Track competitor prices daily for 30 days to identify patterns and predict future movements.
| Date | My Price | Comp A | Comp B | Comp C | Lowest? | Notes |
|---|---|---|---|---|---|---|
| Week 1 | ||||||
| Week 2 | ||||||
| Week 3 | ||||||
| Week 4 |
Price Pattern Analysis
- • Monday: [ ] Higher [ ] Lower [ ] Same
- • Wednesday: [ ] Higher [ ] Lower [ ] Same
- • Weekend: [ ] Higher [ ] Lower [ ] Same
- • Month Start: [ ] Higher [ ] Lower [ ] Same
- • Month End: [ ] Higher [ ] Lower [ ] Same
- • Payday Effect: [ ] Yes [ ] No
Module 4: Review Analysis
Review Sentiment Breakdown
Analyze competitor reviews to find gaps in their product and opportunities for differentiation.
| Review Aspect | Comp A Rating | Comp B Rating | Common Complaints | Your Opportunity |
|---|---|---|---|---|
| Quality | ||||
| Value | ||||
| Shipping | ||||
| Packaging | ||||
| Customer Service |
Review Velocity Tracking
Module 5: Competitive Response Playbook
Decision Framework: How to Respond
Not every competitor move requires action. Use this framework to decide when and how to respond.
| Competitor Action | Impact Level | Response | Timeline |
|---|---|---|---|
| Price cut 5-10% | Medium | Match if margin allows | Same day |
| New product launch | Medium | Analyze gap, improve content | 1 week |
| Review bombing | Critical | Report to Amazon, monitor | Immediately |
| New positive reviews | Low | Accelerate your review program | This week |
| MAP violation | Critical | Report to manufacturer | 24 hours |
| Buy Box loss | High | Check price, availability, metrics | Hours |
Response Action Templates
THEN adjust_price(min(my_price * 0.98, competitor_price * 1.01))
THEN send_alert("Competitor investing heavily in reviews")
THEN send_alert("Verify legitimacy, potential hijacker")
Module 6: Weekly Tracking Dashboard
Weekly Competitive Health Check
Run this check every Monday to stay ahead of competitive threats.
Get the Full Workbook
This is just the preview. Download the complete 47-page workbook with all templates, frameworks, and tracking sheets.